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Welcome to Rovio. We put joy first with our player-focused mobile games. Angry Birds, Small Town Murders and more. Anyone can learn computer science. Make games, apps and art with code.

Angry Birds Go! was a kart racing game and the eighth game in the Angry Birds video game series. The game was co-developed by Rovio Entertainment and Exient Entertainment, and was released on November 15, 2013.^[1] The game was compatible with Hasbro Telepods that will allow the player to summon a specific kart.^[2] The game's tracks are located on the 3D-rendered Piggy Island. The game also featured upgradable karts and unique powers for each character.^[3]

As of October 2015, Go! has been downloaded over 100 million times and team multiplayer was added.^[4] Download olympus port devices driver windows 10. In 2018 Angry Birds Go! stopped receiving major updates from Rovio. As of December 2019, the game has been hidden/removed from the App Store and the Google Play Store, silently being discontinued.

Gameplay[edit]

In Angry Birds Go!, players can choose how they want to move their kart. If players choose 'tilt', they must the tilt the device into the direction they want the kart to move into. If players choose 'touch', players must then tap on either the left or right part of the screen to move the kart to the left or right respectively. To start the race, they must pull the kart back from a large slingshot, then release when the 'GO!' text appears. If players release it early, all other opponents will also launch early, but the player's kart will spin, slowing it down. Players can collect coins while racing. Players can also use a character's special power, depending on the bird or pig they selected to race. But instead of collecting it on the track, they charge up, and be reusable in a race for three gems. The races, however, has no laps whatsoever and when finished with the race one energy unit, originally shown as cupcakes, is lost and is slowly regained with time. When players are not racing, they may use the collected coins to upgrade their kart. This feature is essential on progressing for certain race types may only be repeated if a kart's CC or 'Cake Capacity' is high enough, which can be increased by upgrading. Players can also change characters when not racing, for each character has their own unique special power, that can greatly help players on certain race types, and most importantly if the chosen racer is out of energy.

Gems are an in-game currency that is either purchased with real money or slowly gained by competing races. This may be used to buy additional karts.

The July 2015 update added Formula One driver Ayrton Senna to the character roster, he is similar to Chuck and is playable permanently. The update also came with a way to earn Senna's racing helmet in-game by placing in 41 races with Senna; this is the number of races won during Senna's career.^{[5][unreliable source?]}

In June 2016, the game was overhauled to version 2.0. Players can race (or visit an ad every few hours) to earn tickets, which can be redeemed to open treasure chests containing coins, gems, and parts. The parts can be used to upgrade karts. Energy was still used to initiate races, and it recharges with time, watching ads, and/or spending gems.^[6]

Race types[edit]

There are different types of racing for each of the courses:^[7]

• Race is a downhill race against up to seven other opponents.
• Time Boom is a solo challenge where you have to reach the finish before the timer runs out, while also avoiding obstacles.
• Fruit Splat is either solo or against up to two other racers where you have to hit a set number of fruits. After the fruit meter is emptied, the fruits change to coins. On the Sub Zero course, it is called 'Ice Splat', where the fruits are replaced by ice cream sandwiches and related sweet treats.
• Versus is against another racer with Easy, Medium and Hard option to choose for vary of difficulty or coins earned when won.
• Champion Chase is a head-to-head race against a new racer; after three wins you will unlock the racer. (version 1.0 only)
• Slalom (only in Sub Zero and Weekly Tournament) is a race type involves driving through gates in a certain amount of time. Every time you miss a gate, a portion of time is taken off the clock and 5 TNT crates drop in front of your kart. (version 1.0 only)

In version 1.0, for Race, Time Boom and Fruit Splat races, these can only be played for five rounds with increase in difficulty until all five rounds each are completed, and then players can complete challenges. Each race type except 'Versus' has a CC (Cake Capacity, earned from getting upgrades) requirement before you can enter that race type each time. In addition, there is a Jenga mode unlocked either by entering a code from the Angry Birds Jenga toy or with an in-app purchase; this has the racer going down a ramp to smash into blocks and pigs.

In version 2.0, Race, Time Boom, and Fruit Splat are the main types of racing. Versus is available against Boss characters.^[6]

Development[edit]

On 12 June 2013, developer Rovio Entertainment posted a teaser trailer website showing the Red Bird speeding into the distance after a 'Ready, Set, Go' countdown. The teaser fueled speculation by journalists and fans that the game would be either a racing game or an endless running game.^[8][9][10] Rovio decided the kart racing was a good fit due to supply and demand - there were calls on various forums for a mobile karting game.^[11]

Angry Birds Go! was one of the first apps released simultaneously on the four major smartphone platforms: iOS, Android, Windows Phone and BlackBerry 10.^[7] This app supports Rovio accounts so players can sync progress between different devices on the same operating system.

In version 2.0, the game was completely redesigned with a new chapter structure. Races can be replayed although rewards for each challenge are given only once. Daily challenges and tournaments involving a selection of active online players trying to accumulate points in a limited time enable players to win tickets, which can be redeemed for upgrade parts, coins, and gems. Coins can also be used to buy upgrade parts.^[6]

Telepods[edit]

Telepods are figures created by Hasbro that was first used for Angry Birds Star Wars II. It allows you to summon a specific kart, but not the specific racer shown on the toy.^[12] The summoned kart works in any track, but not all the karts can be played in every track. If a kart of a locked course is summoned, it will unlock the course, but the only playable race type is the 'Versus' mode of the first track. When using Telepods, to summon the specific kart it is necessary to scan the QR code each time after the app is fully closed.

Multiplayer[edit]

Rovio announced on December 13, 2013 that the multiplayer feature will be included in the upcoming Spring 2014 update.^[13] After the release of the May 2014 update, multiplayer was partially featured as a 'Weekly Tournament', where the player tries to compete in five events against the player's Facebook friends, similar to Angry Birds Friends.

In the July 2014 update, multiplayer was further added within the game. According to Rovio, this is part one of the update. The online multiplayer is asynchronous, thus players are not competing with each other at the same time. However, Rovio hints that part two of their update may contain synchronous online racing.^[14] In the November 2014 update, multiplayer features team racing with 3 other racers at the same time, and night racing is an option.^[4] In early 2015 update, local multiplayer where players can race each other if they are all using the same Wi-Fi network. Then somehow in 2017, the same year that Rovio closed down production, the tournament will no longer work.

Reception[edit]

The game has received mixed reviews, with a Metacritic score of 60/100 based on 24 reviews.^[15]The Guardian liked the gameplay and was not overly bothered by the in-app purchases.^[7]Tech2 did not like the energy system, which only allows you to play five races with a bird, after which they are locked unless you wait or unlock with crystals (which are slowly earned in-game or with an in-app purchase) and did not like the vehicle upgrade process using in-game currency that is slowly earned by racing or with an in-app purchase for coins.^[16]

References[edit]

1. ^Yam, Marcus (2013-08-28). 'Angry Birds Go Will Be Rovio's Kart Racing Game'. Tom's Guide. Retrieved 2013-09-13.
2. ^'Rovio confirms that you'll be able to use Telepods and Jenga toys in Angry Birds Go!'. 2013-09-24. Retrieved 2013-09-24.
3. ^The Verge (2013-09-30). 'Rovio takes on 'Mario Kart' with 'Angry Birds Go''. The Verge. Retrieved 2013-10-15.
4. ^ ^ab'Angry Birds Go tops 100 million downloads, adds team multiplayer'. Joystiq. Archived from the original on 2014-11-18. Retrieved 2014-11-18.
5. ^Angry Birds GO Ayrton Senna Update Out Now! July 2, 2015
6. ^ ^abc'Go! gets a complete overhaul!'. Angry Birds. Retrieved 2016-09-20.
7. ^ ^abcStuart Dredge (2013-11-05). 'Angry Birds Go! – review | Technology'. theguardian.com. Retrieved 2013-12-11.
8. ^Knight, Shawn (13 June 2013). 'Angry Birds Go! set to race onto the scene by year's end'. TechSpot. Retrieved 11 August 2013. based on the very brief teaser trailer, it could either be a Temple Run-type game or perhaps a racing title.
9. ^Majumdar, Anujeet (13 June 2013). 'Rovio's Angry Birds Go! teaser shows new twist to an old favourite'. Tech2.in.com. Archived from the original on 11 August 2013. Retrieved 11 August 2013. An animated trailer that the company has released shows the possibility of the newest installation being some sort of a racing game.
10. ^Dredge, Stuart (12 June 2013). 'Angry Birds Go! set to open new chapter for Rovio's Angry Birds'. The Guardian. Retrieved 11 August 2013. Angry Birds Go! may be an endless runner, judging by its teaser website
11. ^From kart to finish the making of Angry Birds Go.
12. ^'Review: Angry Birds Go! Toys Extend Telepod's Form and Function'. Forbes. 2013-11-25. Retrieved 2013-12-16.
13. ^'Rovio will update Angry Birds Go! with multiplayer in spring 2014'. Pocket Gamer. 2013-12-13. Retrieved 2013-12-16.
14. ^Carter Dotson. 'News 'Angry Birds Go' Gets a Multiplayer Mode in Latest Update'. toucharcade.com. Retrieved 2014-07-02.
15. ^ ^ab'Angry Birds Go! for iPhone/iPad Reviews'. Metacritic. CBS Interactive. Retrieved 2018-08-08.
16. ^Shunal Doke. 'Angry Birds Go's in-app purchases cost as much as a budget smartphone'. Tech2.in.com. Archived from the original on 2013-11-29. Retrieved 2013-12-02.

External links[edit]

Introduction to Porter Value Chain

EMBA Pro Porter Value Chain Solution for Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo case study

Famous for the hit game 'Angry Birds', game developer and entertainment company Rovio is an example of outstanding entrepreneurship. This case analyses the factors that made its base in Espoo, Finland, an attractive place and contributed to the start-up's overall success as it became a world leader in mobile gaming.

Case Authors : Sami Mahroum, Elizabeth Scott

Topic : Innovation & Entrepreneurship

Related Areas : Entrepreneurship, Ethics, Influence, Technology

EMBA Pro Porter Value Chain Analysis Approach for Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

At EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo case study is a Harvard Business School (HBR) case study written by Sami Mahroum, Elizabeth Scott. The Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo (referred as “Rovio Espoo” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Entrepreneurship, Ethics, Influence, Technology.
Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Innovation & Entrepreneurship field, competitive advantage, steps to value chain analysis,industry analysis,primary activities, support activities, inbound outbound logitics,marketing & services, and more.

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Porter Value Chain Framework

Value Chain is developed by management guru Michael E. Porter and it was a major breakthrough in business world for analyzing a firm’s relative cost and value. Value Chain was first introduced in 1985 in Harvard Business Review article and Porter’s book “Competitive Advantage”. Value Chain is also known as “Porter’s Value Chain Framework” and it is extensively used to analyze relevant activities of a firm to shed light on the sources of competitive advantage. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry.

Porter Five Forces & Porter Value Chain

Porter started with the quintessential question – “Why are some companies more profitable than others?” He answered the question in two parts – How companies benefit or limited by the structure of their industry, and second a firm’s relative position within that industry.
To conduct industry structure analysis Porter developed Five Forces Model, and to understand the sources of competitive advantage of the firm in relation to competitors in that industry Porter developed Value Chain Analysis Method.
The strengths of the Porter’s Value Chain Analysis are - how it disaggregates various activities within the firm and how it put value to value creating activities in an industry wide context.

What is Competitive Advantage?

According to Michael Porter – “If a strategy is to have real meaning then it should reflect directly into a company’s financial performance”. If Rovio Espoo have a real competitive advantage, it means that compared to its rivals Rovio Espoo is - operating at lower costs, commanding a premium price, or doing both. Competitive advantage is about superior performance and it is a relative term. When all rivals in the Rovio Espoo’s industry try to compete on the same dimension, no one firm gains a competitive advantage.

Key Steps in Porter's Value Chain Analysis

Step 1 - Start by laying out the industry value chain

How far upstream or downstream do the industry’s activities extend?

Download onda port devices driver. What are the key value-creating activities at each step in the chain?

Compare the value chains of rivals in an industry to understand differences in prices and costs

Step 2 - Compare firm in Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo case study value chain to the industry’s value chain

Present vs Alternative Value Chain - You should design an alternative value chain and map out areas where improvements can be made. Comparing two or more alternative value chains can provide a good insight into bottlenecks within the industry.

Step 3 - Zero in on price drivers, those activities that have a high current or potential impact on differentiation

Align price drivers in the value chain. Often price drivers are customer expectations that customers are willing to pay more for. For example customers are willing to pay more for flawless uniform experience in Apple products even though Apple products are not the cutting edge products.

Step 4 - Zero in on cost drivers, paying special attention to activities that represent a large or growing percentage of costs

If the strategy dictates cutting cost to be profitable then Rovio Espoo should focus on areas that are not adding value to customers' expectations, and costs that are there because of operational inefficiencies.

Value Chain Analysis of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo Case Study

Value Chain and Value System

Rovio Espoo value chain is part of a larger value system of the industry that includes companies either upstream (suppliers) or downstream (distribution channels), or both. Manager at Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo needs to see each activity as part of that value system and how adding each activity or reducing each activity impact the Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo value chain. The decision is regarding where to sit in the value system.

Value Chain Activities – Primary Activities & Support Activities

As per the Value Chain model there are broadly two generic categories of activities – Primary Activities and Supporting Activities.

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What are Primary Activities in Porter’s Value Chain?

As illustrated in the Value Chain diagram, Rovio Espoo has five generic categories of primary activities –

Inbound Logistics

These activities of Rovio Espoo are associated with receiving, storing and disseminating the inputs of the products. It can include warehousing of physical products, material handling, as well as architecture to receive and store customer information for digital media company. Rovio Espoo at present has outsourced most of its inbound logistics activities.

Operations

Activities that help the organization to transform raw material into finished products. For the purpose of this article the definition is broad – it can mean moulding plastic to make products, using customer data to serve advertisements based on usage behavior to clients etc.

Outbound Logistics

Rovio Espoo under takes these activities to distribute the finished products to channel partners and final buyers. Outbound logistics activities include – distribution network, processing, warehousing, scheduling, and wholesalers and retailers order fulfillment.

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Marketing and Sales

These activities are undertaken by Rovio Espoo to create means through which the buyer can buy a firm’s products. These activities include – advertising and promotion, marketing, channel selection, pricing, sales force management etc.

Services

Rovio Espoo needs to provide after sales services and maintenance for successful usage of the product. Service activities of Rovio Espoo can include – part supply, product forward and backend alignment of software, installation services, training, and post sales maintenance.

What are Support Activities in Rovio Espoo Value Chain?

As the name explains, Support Activities of Rovio Espoo are the one that supports the firm’s Primary Activities. Porter divided the Support Activities into four broad categories and each category of support activities is divisible into a number of distinct value activities that are specific to the industry in which Rovio Espoo operates. The four generic support activities are –

Firm Infrastructure

Firm infrastructure support activities at Rovio Espoo consists activities such as – legal services, general management, planning, quality management and finance and accounting.
Firm infrastructure activities at Rovio Espoo supports entire value chain though the scope varies given that Rovio Espoo is a diversified company even within the industry. For example the finance and planning at Rovio Espoo are managed at corporate level while quality management, accounting and legal issues are managed at business unit level.

Human Resources Management

In an environment where each organization is striving to become a learning organization, Human Resources Management is key to the success of any organization. HRM support activities include – Recruiting, Hiring, Training & Development, Skill Assessment, Selection, People Planning and Compensation at both business unit level and corporate level.
Human resource management affects competitive advantage in any firm, but in some industries it is defining factor. For example in the consulting companies HR is the main source of competitive advantage.

Technology Development

Technology supports almost all activities in modern day organization. In the technology industry, technology development has become a source of competitive advantage. Technology development at Rovio Espoo may include activities such as - technology selection, component design, field-testing, feature design, and process engineering.

Procurement Activities at Rovio Espoo

Procurement activities at Rovio Espoo include activities that are undertaken to purchase inputs that are used by Rovio Espoo’s value chain. It doesn’t include purchase inputs themselves. Purchased inputs may include - raw materials, supplies, machinery, laboratory equipment, office equipment, and buildings.
Like all other value chain activities procurement also employs technology for things such as – procedures, vendor management, information system, and supply chain partner qualification rules and ongoing performance evaluation.

Metrics and KPIs to Avoid while Analyzing Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo Value Chain

Growth in sales is not a good goal for value chain analysis as every managers know that boosting sales is easy to do by reducing the prices dramatically.

Ntt card reader driver download. Shareholder value, measured by stock price, is not a good barometer to analyze value chain. It is preferred by top management but it is only useful in long run rather than competitive strategy in short to medium terms.

Growth or market share is also not a very reliable goal as often firms end up pursuing market share at the cost of profitability.

5C Marketing Analysis of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

4P Marketing Analysis of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

Porter Five Forces Analysis and Solution of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

Porter Value Chain Analysis and Solution of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

Case Memo & Recommendation Memo of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

Blue Ocean Analysis and Solution of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

Marketing Strategy and Analysis Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

VRIO /VRIN Analysis & Solution of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

PESTEL / STEP / PEST Analysis of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

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Case Study Solution of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

SWOT Analysis and Solution of Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo

References & Further Readings

M. E. Porter, Competitive Strategy(New York: Free Press, 1980)
Sami Mahroum, Elizabeth Scott (2018), 'Rovio Entertainment: A Case Study of How Rovio Derived 'Place Surplus' in the Finnish City of Espoo Harvard Business Review Case Study. Published by HBR Publications.
O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975)

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Kotler & Armstrong (2017) 'Principles of Marketing Management Management', Published by Pearson Publications.